Search Engine Optimization

So you built your website, posted the files, and waited for the phone to start ringing. And you waited.... and waited... Like so many others, you've realized that having a website isn't enough anymore – because EVERYONE has a website. And simply being another face in the crowd isn't going to get you the attention you want. You need to rise up from that crowd – you need a bullhorn and a waving flag – to make sure when potential guests scan the landscape of potential accommodations, that your site is on their radar.

Perhaps your site has too much Flash, and not enough content.  Are keywords and important terms placed inside of graphics that Google and other search engines can't find?  Are you selecting the same terms to use in your copy that folks are typing into search engines when looking for a hotel? 

Search Engine Optimization is not a guessing game – it's a method of developing your website that mirrors the methods Google, Yahoo and other major search engines use to determine how valuable your content is.  This isn't about tricking Google with tons of hidden keywords – that simple doesn't work anymore.  It's about presenting your information clearly, because you deserve to be discovered. 

Vacation Anticipation can work with you to take your existing site, reformat the content and update the copy to make it more visible to search engines – and also inform those various engines that you exist in the first place.  Google provides a suite of tools to help websites get noticed – but learning how to use those tools effectively can take time.  We've been using these tools for years now – and can breath new life into your site without having to start from scratch.

Vacation Anticipation also partners with other popular vacation portals to get more sites linking to yours (which Google just loves).  We find both local and national sites to link to you – increasing both organic search results and the general site traffic. 

 

 

  
  

ONLINE Solutions

• website design / development
• online reservations / booking engines
• availability calendars
• email marketing
• search engine optimization